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Hello ☀️! I ♥️ you! | 📷 @jacqueline.filmore_jfcreations

Hello ☀️! I ♥️ you!...

Oh Hamburg. 🖤

Oh Hamburg. 🖤

#throwback to Wednesday - playing „Influencer“ with my chocolate ice cream. 💁🏼‍♀️ | 📷 @carolinebrauns

#throwback to Wednesday - playing...

Hände hoch, wer freut sich schon auf‘s Wochenende? 🔥 #plussize #plussizeoutfit #plussizeblogger #luziehtan #celebratemysize #honormycurves #effyourbodystandards | 📷 @jacqueline.filmore_jfcreations

Hände hoch, wer freut sich...

🔥 Heute ist es draußen genauso heiß wie mein Outfit, haha! 🤓 Ich hoffe, dass ihr die Möglichkeit habt, die Sonne noch irgendwie zu genießen (wenigstens in der Mittagspause!). 😘😘😘 Den Look und alle Details dazu gibt‘s auf dem Blog! #plussize #plussizeoutfit #plussizeblogger #luziehtan #celebratemysize #honormycurves #effyourbodystandards | 📷 @jacqueline.filmore_jfcreations

🔥 Heute ist es draußen...

Heute mal ein richtiger Vamp-Look auf dem Blog! 😏 #plussize #plussizeoutfit #plussizeblogger #luziehtan #celebratemysize #honormycurves #effyourbodystandards | 📷 @jacqueline.filmore_jfcreations

Heute mal ein richtiger Vamp-Look...

HAPPY FRIYAY! Auch wenn es hier regnet (liegt das jetzt am 13.?), hoffe ich natürlich, dass ihr alle einen wunderbaren Tag habt (hoffentlich mit Sonne!) und euch auf‘s Wochenende freuen könnt! 💕 #plussize #plussizeoutfit #plussizeblogger #luziehtan #celebratemysize #honormycurves #effyourbodystandards | 📷 @jacqueline.filmore_jfcreations

HAPPY FRIYAY! Auch wenn es...

Für mehr Rosa in eurer Timeline! 💕 Und für generell mehr Rosa, gibt’s den Look auf dem Blog. 😘 #plussize #plussizeoutfit #plussizeblogger #luziehtan #celebratemysize #honormycurves #effyourbodystandards | 📷 @jacqueline.filmore_jfcreations

Für mehr Rosa in eurer...

Ganz casual zwischen Bausteinen 👷🏼‍♀️ - ich hoffe, ihr habt bisher eine super Woche! Die Hälfte ist geschafft und zur Feier des Tages gibt‘s diesen Look auf dem Blog. Woher die Teile sind, Shoppinglinks und natürlich ein ganzer Haufen Fotos - alles auf luziehtan.de (make blogs great again! 😉). #plussize #plussizeoutfit #plussizeblogger #luziehtan #celebratemysize #honormycurves #effyourbodystandards | 📷 @jacqueline.filmore_jfcreations

Ganz casual zwischen Bausteinen 👷🏼‍♀️...

Das Foto ist zwar nicht scharf, aber genau deshalb mag ich es so gern - definitiv eins meiner liebsten Portraits ever. Wie immer von der wunderbaren @jacqueline.filmore_jfcreations, die leider gerade krank ist, also wünscht ihr alle gute Besserung!! ♥️ Morgen gibt’s ein neues Outfit auf dem Blog! ✌🏻 #plussize #plussizeblogger #luziehtan #blackandwhite #portrait | 📷 @jacqueline.filmore_jfcreations

Das Foto ist zwar nicht...

• Advertisement, Product Placement, Affiliate…? •

By Posted on 3 3.9K views

Today’s post has to be a little more boring as usual but is super important since there are some things happening in the blogosphere. Proper labeling of my posts has always been important to me but we’re currently going through a movement that even asks for calling posts with things I bought by myself “advertisement” – I’d say that this is total bullshit. I would therefore like to give you a clear and detailed explanation of how I decided to label my posts for legal clarity and transparency. This is valid for all of my posts, not only on the blog, but also on Instagram, Facebook, Twitter and every other Social Media channel I’m using.

[Werbung | Advertisement]

Paid posts were always the minority on my blog. Most of the posts I’ve written were independent and completely created and written on my own. Of course, the paid posts were also my own creation and I’ve always just chosen brands and collaborations for which I can clearly stand up. This will never change!

Until now, I labeled paid posts with “In collaboration with…” and this will still be visible in my posts. But I will have to add [Werbung | Advertisement] before every blog post because advertisements have to be clearly visible as such and I want to do it correctly.

If I don’t add an explanation, why I’m labelling the post as advertisement (e.g. when it is something I experienced for free but wasn’t paid to write about it), it is clearly a paid post and you’ll know that it’s a collaboration. If I wasn’t paid for blogging, I will declare it like that.

The thing is – also part of advertisement are: events, journeys, hotel stays, restaurant visits, services,… you name it. If I write about it (especially when it’s in a positive way and/or as a recommendation), it’s automatically an advertisement. Everything I got (to test) for free and that I show you, will be labeled as advertisement since I introduce it to you in detail and, where applicable, recommend it to you.

P.S.: Thanks to the “Branded Content” feature on Instagram and Facebook, you will also see another special and visible label for paid collaborations in posts on these channels.

[Produktplatzierung | Product Placement]

For gifted products I received for testing and reviews, I decided to go for [Produktplatzierung | Product Placement]. This actually also includes products/clothes I bought on my own because the law says that even this is advertisement. Since I feel that non-paid product placement (which it is automatically, cause I explain where my clothes or everything else is from – even if I bought it myself) is not the same as a paid collaboration, I think that labeling non-paid posts which include clearly visible products/brands (e.g. tagged in Instagram posts or linked in Facebook posts) as product placement is the best choice for it. If there’s something paid or is more than just a product placement (means: a clear recommendation), I’ll go back to [Werbung | Advertisement] at labeling.

[This post contains affiliate links.]

Almost all of my posts include affiliate links (especially the list of products used for my make-up). This is something I haven’t clearly labeled before and I want to change this now. Short explanation: an affiliate link means that if you click on that link to a product and buy it, I will receive a little commission (usually around 3-5% of the final price). Sometimes, just clicking on a link will provide me a few cents of commission. Either way: you will not pay more than the actual price of the product!

If there are affiliate links in my posts, you will find the label [This post contains affiliate links.] in the details box under the first picture.

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3 Comments
  • Maria
    October 8, 2017

    Dein Foto oben… wunderschön! Haarfarbe und Frisur stehen Dir ausgezeichnet, ganz tolle Ausstrahlung!!

  • Tanja
    October 6, 2017

    Hm ja schade dass alles immer so reglementiert sein muss. Gerade bei so schönen Blogs wie Deinem. Und professionelle Verlage wie bei thecurvymagazine.com oder bunte.de kommen doch auch so zurecht?

    • Luciana
      October 6, 2017

      Generell muss das jeder so machen, also auch Magazine. Dort ist das aber ja auch schon besser festgelegt. Ab 1.11. startet das wohl auch bei den Blogs, aber leider gibt es da noch keine konkreten Richtlinien. Ich hoffe, dass ich mit meinen Entscheidungen erst mal alles richtig mache und gegebenenfalls dann halt noch anpasse. Muss das ja jetzt auch noch alles rückwirkend machen, also noch deutlicher kennzeichnen, als ich es sowieso schon immer getan hab’ und das ist natürlich viel Arbeit, aber es soll auf jeden Fall alles korrekt sein. :)

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